Washington DC – Tuesday, May 7, 2019 – First Lady Melania Trump greets guest speaker Dr. Francis Collins, Director of the National Institutes of Health during the one-year anniversary celebration of her Be Best initiative in the Rose Garden of the White House. (Official White House Photo by Joyce N. Boghosian)
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It remains our generation’s moral imperative to take responsibility and help our children manage the many issues they are facing today, including encouraging positive social, emotional, and physical habits…Melania Trump,
First Lady of the United States
The mission of BE BEST is to focus on some of the major issues facing children today, with the goal of encouraging children to BE BEST in their individual paths, while also teaching them the importance of social, emotional, and physical health. BE BEST will concentrate on three main pillars: well-being, online safety, and opioid abuse.
BE BEST will champion the many successful well-being programs that provide children with the tools and skills required for emotional, social, and physical health. The campaign will also promote established organizations, programs, and people who are helping children overcome some of the issues they face growing up in the modern world.